About the Designer
In the Beginning
It all started in Italy an iconic home of Art, with a spark of creativity, a desire to fill a void in the world of accessories. What if we were able to bring the beauty of Renaissance artwork, otherwise protected in a museum anew in the modern world?


Italian Craftmanship
At Mimi by Mimi, we believe that fashion is an art form, and our exquisite collection of stylish and versatile tote bags for modern women is a testament to this belief. Founded in 2024 in the heart of London by the visionary designer Maria, Mimi by Mimi has quickly become a beacon of elegance and sophistication in the world of fashion. We believe in wearable art where style meets versatility and luxury intertwines with practicality.
With this need, our founder, Maria, a visionary designer with an innate passion for art and fashion, embarked on a journey to create something truly exceptional.
Maria
Her passion for fashion has deep roots. Ever since she was a child, Maria, along with her sisters used to have fun creating clothes with the “Foulard” (borrowing my Mother's of course) by weaving and knotting them together. Organising a real collection with a final fashion show, having my beloved Mother as the only spectator. Her my Number One Fan.
"Growing up my creative side was disruptive, so I decided to enrol in the faculty of 'Industrial Design for Fashion' based in Italy. After my studies, in search of inspiration and better opportunities, I decided to move to London. Where I immersed myself in a new reality, a mix of different ethnicities and a riot of colours.
This is where 'Mimì' came to life, encapsulating my passion and love for Art (in all its forms) and Nature."


The World of Mimi
At Mimi by Mimi we are innovators, creating beautiful pieces that will stand the test of time but never loosing any of its uniqueness, its character. The designs that reflect the amazing personalities of our clients. With our passion we have ideas blossoming everyday with more to develop with each moment.
- As we look to the future, we are committed to pushing the boundaries of design and innovation. We draw inspiration from the world of art, literature, and fashion, constantly seeking new ways to elevate our creations and captivate the senses. With each new collection, we aim to redefine what it means to be stylish, sophisticated, and effortlessly chic.
Discover the exclusive MIMI Collections
Thank you for joining us on this journey. We invite you to explore our collections and discover the perfect Mimi by Mimi bag that speaks to your soul. Embrace the art of fashion, history and modernism to let your style shine.